February 05, 2006

Captain cook namak

There was this captain cook commercial long time ago, i think i was in school then. it is my favorite commercial ever. it showed a lady testing her 'man pasand' namak against captain cook namak. all the while there was this narrator narrating the dialogues which were supposed to be thoughts going on in her mind. But it felt like the narrator is speaking dialogues and she is adding the expressions. she was soooooo damn good. it permanently left an impression on my mind. i still have the entire ad memorized.........here's how it goes:

the ad starts with the lady and a table in front of her. and the narrator begins....

narrator: (without emotion) yeh hai naya refined, iodized captain cook namak.....(in a low voice) kaha kaha se le aate hai!!! (now with full enthusiasm) aur yeh hai aapka man pasand namak. ab dekhte hai ki, aapka man pasand namak aapka man pasand kyo hai?
iski quality itni badhiya hai ki..errrrrrr... aapka haath saath na chode, kitna wafadar....(now captain cook) aur iski toh errrrrr (embarrassed).

ab aayiye dekhte hai, ki ye kitni khubsurti se girta hai, kitna free flowing hai....(the lady starts pouring the two salts in two jars)...kabhi jyada, kabhi ruk, kabhi gir......aur captain cook ko dekhiye kaise jarrrrrrr se gira jarahai...how boring....

(and the punch line goes)....captain cook namak, isme hai wohi jo aapke man pasand namak mein nahi.

brilliant...especially the expressions of the actor were superb. it made me laugh each time i saw the ad. i made my mom get that salt for a while...it sucked, but the point is the ad worked!

5 Comments:

Anonymous Anonymous said...

u r right .. the ad was really good. especially the female,s expressions were too good. i too remember my mother buying that salt and i actually got a jar and started pouring in that salt, to check whether it was really so smooth flowing. i dont remember what happened... but that reminds me how influenced i m by ads.
there was this rejoice shampoo ad where this comb is shown slipping thru her hair.
i actually used that shampoo and did the same thing. only thing is considering it was my hair... the comb got totally entangled in it. hmm... mahapopat.

11:21  
Anonymous Anonymous said...

u r right .. the ad was really good. especially the female,s expressions were too good. i too remember my mother buying that salt and i actually got a jar and started pouring in that salt, to check whether it was really so smooth flowing. i dont remember what happened... but that reminds me how influenced i m by ads.
there was this rejoice shampoo ad where this comb is shown slipping thru her hair.
i actually used that shampoo and did the same thing. only thing is considering it was my hair... the comb got totally entangled in it. hmm... mahapopat.

11:21  
Blogger Palak Quinn said...

This comment has been removed by the author.

19:11  
Blogger Palak Quinn said...

That's my favorite commercial too, till this very day! I still remember every line of it. The actor is Sushmita Mukherjee. She's just a wonderful actor! I tried to search for the commercial a thousand times on YouTube, but to my surprise I couldn't find it. Just hope somebody uploads that soon.

19:12  
Blogger ganapathy said...

Can you please find a video for this ad? I'd love to see it again. If you can find it, pls ping me on ganapathy.ramachandran@gmail.com

14:15  

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